HOKA, premier footwear and apparel Series partner HOKA®, the performance footwear and apparel brand, is the Premier Footwear and Apparel Partner to the UTMB® World Series.
HOKA’s role as Premier Partner highlights the brand’s ascendancy in the trail running community. HOKA was first adopted by trail and ultra-runners as a best-in-class footwear option for those seeking to perform to their fullest potential. The brand has since established a strong presence in the ultra-trail running community, known for its innovative trail running shoe assortment. In addition to top performing footwear, HOKA unveiled a brand-new apparel line in 2020, created from insights by trail running icons like Jim Walmsley, Magdalena Lewy Boulet, and Ludovic Pommeret.
Dacia, oficial automotive partner EMEA Dacia becomes Official Technical Partner and exclusive Automotive Partner for UTMB® World Series European and African events, including Nice Côte d'Azur by UTMB®.
UTMB® World Series shares many fundamental principles with Dacia. Both organizations focus on the spirit of solidarity, inclusivity and on the development of a mindful consumption.